Social media is crowded, noisy, and often leaves people feeling disconnected. Contrast Agenct came to us with a clear mission: to flip that narrative and create a brand that shows how social media can be a positive force. The challenge was to carve out a space in an oversaturated market, and position Contrast Agency as more than “just another agency.”

What we did
We started with strategy. Together we uncovered the tension: 89% of people experience negative effects from social media. We turned that into her ‘why’: changing the way people experience social. From there, we defined their how, what, and brand essence, laying the foundation for a strong and distinctive positioning.

How we achieved it
We translated the strategy into a visual and verbal identity. The look: cool, raw, with a touch of retro — a vibe that feels curated but never over-polished. The voice: down-to-earth, direct, with character. Every detail was designed to feel authentic and unapologetically real.

The positioning
Contrast Agency is now positioned as the go-to partner for scale-ups that want to stand out on social media. Not just through good content, but through responsible, creative strategies that elevate brand reputation and impact. Their promise is simple and powerful: “I’ll make you look cool on social.”