I’m Dieuwertje, the founder of HERA. My journey here has been anything but straightforward. I began my career with enthusiasm in sales and marketing, working with beautiful fashion brands, climbing the corporate ladder. But at a certain point, I asked myself: "Is this it?" The answer was clear—it was time for a change.

That’s how HERA was born. Not your typical branding studio, but a space where I could follow my true passion: creative freedom and helping women achieve their business dreams. HERA represents embracing that passion, daring to chase dreams, and building successful businesses.

At HERA, it’s all about authenticity and truly making a difference. My mission is to help female entrepreneurs stand out—not by following, but by leading with a brand that’s as unique as they are. Here, it’s not just about dreaming, but about doing; not just planning, but executing.

In short, HERA is more than a studio. It’s a place where you learn to write your own success story, on your own terms. And me? I’m here to guide you on that journey, from the start to success.