I’m Dieuwertje, the founder of HERA. My journey here has been anything but straightforward. I began my career with enthusiasm in sales and marketing, working with beautiful fashion brands and climbing the corporate ladder. But at a certain point, I asked myself: “Is this it?” The answer was clear. It was time for a change.

That’s how HERA was born. Not your typical branding studio, but a space where I could finally do whatever the f*ck I actually wanted. Creative freedom and helping women achieve their business dreams.
HERA stands for embracing purpose, daring to chase dreams, and building something real.

At HERA, it’s all about finding your true core and having the guts to stand out. That’s how we make a difference. My mission is to help female entrepreneurs lead. Not by following, but by building a brand that’s as unique as they are.

We’re not here to dream. We’re here to do. Not just planning. Actually making it happen.

In short, HERA is where you learn to write your own success story, on your own terms.
And me? I’m here to guide you. From the start to success.