Claro sought to communicate their philosophy of natural skincare more clearly and establish a premium brand experience that not only resonates with their audience but also truly reflects the brand’s core values.

In our collaboration, we explored the heart of Claro: the motivation behind their products and the needs of their customers. Together, we crafted a brand strategy centered on why Claro exists, who they aim to reach, and what their customers genuinely seek.

The result is a brand that embodies purity and simplicity in skincare. Claro demonstrates that skincare can be both understandable and accessible without sacrificing quality. With a focus on natural ingredients and minimalism, Claro’s branding radiates clarity and authenticity. The natural color palette and clean packaging reflect the "less is more" philosophy. The fluid, dynamic 'O' in the logo symbolizes the brand's love for skincare, enhancing its recognizability.

REBRANDING

BRAND STRATEGY

BRAND PERSONALITY

VISUAL IDENTITY

PACKAGING DESIGN