REBRANDING

BRAND STRATEGY

BRAND PERSONALITY

VISUAL IDENTITY

ART DIRECTION

Revenu was ready for a major leap: transitioning from a friendly "bestie" vibe with pastel tones and playful fonts to a brand that speaks directly to the high-end market. The original brand no longer resonated with the target audience, and the goal was clear: to transform into a premium brand that exudes luxury and expertise while remaining approachable and personal, aligning with her role as a passive income coach.

We delved deep into the strategy to pinpoint exactly what Revenu represents and who she wants to attract. This analysis revealed how we could create an exclusive yet approachable identity that reflects both the growth of her business and connects with her ideal client.

The result is a refined, luxurious brand identity that firmly establishes her presence in the high-end sector. It not only showcases her expertise but also her ability to connect with clients on a personal level. In doing so, she stays true to her mission: making passive income accessible for women, with a brand that is both professional and personable.